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I’ve been honing the art, craft, and science of storytelling my entire career.

I turn complex products, brands and ideas into stories people actually want to engage with.

For 20+ years, I've worked at the intersection of creative strategy, integrated marketing, brand storytelling and culture, leading campaigns and creative teams across gaming, entertainment, technology and consumer brands.

I've helped build brands, win pitches, launch products, grow audiences and create campaigns for Pokémon, Call of Duty, Fortnite, Netflix Games, Meta, Oculus, Microsoft, Mattel, Sega, Tencent, 2K and more.

My work spans go-to-market strategy, campaign development, social and digital, creator marketing, experiential, live action, film, gaming and content production.

The common thread isn't a medium or surface, it's figuring out what the story needs to be and then bringing the right people, ideas and disciplines together to make it matter.

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My career began pursuing my youthful dream of making movies. I worked on indies and studio films, studied screenwriting and worked in production and development with filmmakers and studios including Wendy Finerman, Tony Scott, Showtime, Miramax, AMC and Disney Channel.

Advertising became my next classroom. I started as a copywriter, then expanded into creative direction, strategy and eventually broader creative leadership — building teams, winning major accounts and leading integrated go-to-market campaigns for some of the world's most iconic gaming, entertainment and technology brands.

That evolution taught me to move comfortably between the words, the idea, the strategy, the audience and the people needed to bring it all together.