Plants vs. Zombies

Led brand-film concepting for Plants vs. Zombies and was Creative Director for the always-on social campaign, driving 400% engagement growth in its first three months and six-figure audience growth across key channels.

This one was special for me, as my son and I played a ton of PVZ when it was becoming a global phenomenon. Our team helped restore faith to a community who had grown skeptical and cynical after years of neglect, helping create a runway to future PVZ gaming and brand initiatives.